i’m a senior product designer based in barcelona, working end-to-end across digital products, from early discovery to final implementation.

I’m a senior product designer based in barcelona, working end-to-end across digital products, from early discovery to final implementation.

I care deeply about user experience, but also about how design performs, whether that’s improving conversion, reducing friction, or helping users make better decisions with less effort.

outside of work, i spend time painting, making ceramics and hiking.

Outside of work, i spend time painting, making ceramics and hiking.

at Docplanner this year:

Recent impact: 55% booking authentication CVR · +22% insurance bookings · 10K+ notify-me bookings · booking flow 1–2 min faster

Feedback from my leadership this year:

'Ana found the opportunity, proposed the solution, and was persistent enough to push the team to develop it - a clear example of a project where improving UX directly created business impact.'

my experience

docplanner

senior product designer

owning and improving core booking flows in 13 markets, working across complex systems to reduce friction, improve usability, and drive measurable outcomes.

2024 - now

docplanner

senior product designer

owning and improving core booking flows in 13 markets, working across complex systems to reduce friction, improve usability, and drive measurable outcomes.

2024 - now

cardo health

product design lead

led the design of a 0→1 health app, shaping the end-to-end user experience across multiple touchpoints, from discovery to booking and ongoing use.

2022 - 2024

cardo health

product design lead

led the design of a 0→1 health app, shaping the end-to-end user experience across multiple touchpoints, from discovery to booking and ongoing use.

2022 - 2024

delivery hero (efood)

product designer

designed and improved core features across web and mobile app, focusing on discovery, usability, and engagement at scale.

2015 - 2022

delivery hero (efood)

product designer

designed and improved core features across web and mobile app, focusing on discovery, usability, and engagement at scale.

2015 - 2022

View CV

about me

about me

Recent impact: 55% booking authentication CVR · +22% insurance bookings · 10K+ notify-me bookings · booking flow 1–2 min faster

'Ana found the opportunity, proposed the solution, and was persistent enough to push the team to develop it - a clear example of a project where improving UX directly created business impact.'

my experience

my experience

my experience