my process

I have a strong need to understand the full picture, the business, the stakeholders, and the users. That empathy drives how I design.

01

audit

Understand the current state, flows, and data and define what needs solving

02

align

Work with stakeholders to align on priorities and constraints

03

design

the fun part :) Explore solutions and simplify complexity

04

Prototype & test

Test ideas quickly and validate direction using ai

05

Ship

Work closely with engineering to launch

06

Measure & iterate

Track performance, conversion, and user behavior and improve

get in

  • A close-up of a person wearing green-tinted glasses, with a serious expression and smooth skin.
  • A close-up of a pink cocktail in a martini glass, set against a nighttime background with soft, blurred colors.
  • Close-up of a yellow tennis ball sitting on a green court, positioned near the white center line.
  • A close-up of a hand wearing multiple decorative rings against a blue background.

touch