efood delivery app
project overview
Designing and improving core food delivery experiences across web and mobile.
project type
Product
year
2019 - 2022
my role
Product designer
client
Delivery Hero (efood)
My role: Full redesign of native app Contributed to the new design system Lead the build for dark theme Lead the interaction design and illustration/animation touchpoints across the product Worked on discovery and conversion-focused features Designed the “Popular dishes” stories feature for NCR team
Together with my fellow designer, we redesigned the native app and built the new design system. Our goal was to eliminate all inconsistencies across platforms and to build a coherent and efficient interface, to be scalable across multiple partner brands and in different languages.
Led visual direction across animations, illustrations, and emotional design, shaping a more engaging product experience. Managed the design team, supported hiring and feedback, and built a scalable visual library and design system.
I lead the redesign for the "Popular dishes" feature, aiming to improve the NCR Revenue and % of our NCR monthly bookings. Impact: +32% CTR uplift from Popular Dishes feature Contributed to growth in non-commission revenue by increasing demand for featured placements
