Insurance System
project overview
Redesigning and simplifying insurance configuration to unlock supply and drive +30K bookings/month.
project type
Product
year
2025
my role
Senior Product designer
client
docplanner
My role Audited the existing configuration system Spoke with PMs, engineers and stakeholders Defined the new flow structure Designed the new experience and UI Pushed for a simpler, centralised model instead of a more complex service-based setup
Doctors had to configure insurance across multiple fragmented touchpoints, causing misconfigurations and limiting bookable supply. Patients wanted to book with insurance, but often couldn’t find trustworthy or available options.
Impact 27 → 7 clicks 2m28s → 18s setup time 3,000+ misconfigured calendars identified 1,000+ fixed/month via automation +1,100 bookings/month unlocked +5,000 additional bookings/month in BR +30,000 monthly bookings growth
